MJ Custom Exteriors

MJ Custom Exteriors, a construction exteriors company, came to us to completely revamp their brand and visuals. They needed a fresh, modern look to better reflect their high-quality services and attract more clients. We redesigned their logo and updated their branding materials. The revamped visuals and cohesive brand identity significantly boosted their market presence and client inquiries, helping MJ Custom Exteriors stand out in the competitive construction industry.

Client Objective

MJ Custom Exteriors wanted to revamp their brand and visuals to better reflect their high-quality services and attract more clients.

Solution

We redesigned their logo, and completely revamped their branding guidelines.

Results

MJ Custom Exteriors saw increased market presence and client inquiries, standing out in the competitive construction industry.

Challenges

MJ Custom Exteriors pride their selves on their up to date installation methods and being a professionally experienced crew, who pays attention to detail when they work. Their old branding did not reflect that whatsoever. Their old logo had no juice, they did not have a brand identity lined out and there was no clear company vision. They needed a complete branding revamp, so we were brought in to help.

Interesting Takeaways

We began with the logo. We designed something that portrayed the professionality behind MJ Custom Exteriors. The Gold font really stood out, and the Jade Green complimentary color was the perfect partner. We were able to demonstrate a lot of power behind the logo, without making it over complex. You can see the entire process behind the logo creation in the branding book we made for MJ Custom Exteriors. We decided on "Helvetica Neue LT" as their font, as it is a sleek and persuasive font, used by many.

For colors, as we mentioned earlier , we went with a strong Gold and Jade Green. We sat with them and were able to uncover a true meaning behind their business - their WHY. With their collaboration we were able to create their values, mission, tone of voice, brand message and more. Finally, we created some mock stationary, vehicle wrap, merch and a trade show tent - as well as a branding booklet which you can find here.

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Results

It is safe to say that MJ Custom Exteriors was ecstatic with the final result. We were able to OVER deliver on everything that was asked of us, and we learned a lot in the process. This was the branding revamp and kickstart they were looking for, their business now had a purpose.

A Deeper Dive

Testimonial